Collection of Personal Information
Personal information is data that can be used to identify or contact a single person.
You may be asked to provide your personal information anytime you are in contact with We Know Data. We may also combine it with other information to provide and improve our products, services, content, and advertising. You are not required to provide the personal information that we have requested, but, if you chose not to do so, in many cases we will not be able to provide you with our products or services or respond to any queries you may have.
Here are some examples of the types of personal information We Know Data may collect and how we may use it.
What personal information we collect
When you make an inquiry with We Know Data we may collect a variety of information, including your name, mailing address, phone number, email address, contact preferences.
How we use your personal information
- The personal information we collect allows us to keep you posted on We Know Data ‘s latest product announcements, news, and upcoming events. It also helps us to improve our services, content, and advertising. If you don’t want to be on our mailing list, you can opt out anytime by clicking the “Unsubscribe” option or by contacting We Know Data Customer Support.
- We also use personal information to help us develop, operate, deliver, and improve our products, services, content and advertising, and for anti-fraud purposes.
- From time to time, we may use your personal information to send important notices, such as communications about your account and changes to our terms, conditions, and policies. Because this information is important to your interaction with We Know Data, you may not opt out of receiving these communications.
- We may also use personal information for internal purposes such as auditing, data analysis, and research to improve We Know Data ‘s products, services, and customer communications.
Collection and Use of Non-Personal Information
We also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:
If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.
Cookies and Other Technologies
We Know Data ‘s website, online services, interactive applications, email messages, and advertisements may use “cookies” and other technologies such as pixel tags and web beacons.
If you want to disable cookies then check with your provider to find out how to disable cookies. Please note that certain features of the We Know Data website will not be available once cookies are disabled.
As is true of most websites, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data.
We use this information to understand and analyse trends, to administer the site, to learn about user behaviour on the site, to improve our products and services, and to gather demographic information about our user base as a whole. We Know Data may use this information in our marketing and advertising services.
In some of our email messages, we use a “click-through URL” linked to content on the We Know Data website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages.
Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.
Disclosure to Third Parties
At times We Know Data may make certain personal information available to strategic partners that work with We Know Data to provide products and services, or that help We Know Data market to customers. Personal information will only be shared by We Know Data to provide or improve our products, services and advertising; it will not be shared with third parties for their marketing purposes.
We Know Data shares personal information with companies who provide services such as information processing, extending credit, fulfilling customer orders, delivering products to you, managing and enhancing customer data, providing customer service, assessing your interest in our products and services, and conducting customer research or satisfaction surveys. These companies are obligated to protect your information and may be located wherever We Know Data operates.
It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence − for We Know Data to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.
We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.
Protection of Personal Information
We Know Data takes the security of your personal information very seriously. We Know Data online services such as the We Know Data Store use Secure Sockets Layer (SSL) encryption on all web pages where personal information is collected. To make purchases from these services, you must use an SSL-enabled browser. Doing so protects the confidentiality of your personal information while it’s transmitted over the Internet.
When you use some We Know Data services or you post on a We Know Data social networking service, the personal information and content you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to share or submit in these instances. For example, if you list your name and email address in a posting, that information is public. Please take care when using these features.
Integrity and Retention of Personal Information
Access to Personal Information
You can help ensure that your contact information and preferences are accurate, complete, and up to date by contacting We Know Data Customer Support. For other personal information we hold, we will provide you with access for any purpose including to request that we correct the data if it is inaccurate or delete the data if We Know Data is not required to retain it by law or for legitimate business purposes. We may decline to process requests that are frivolous/vexatious, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. Access, correction, or deletion requests can be made through our contact page or to the We Know Data office at Aldgate Tower, 2 Leman Street, London, E1 8FA.
We do not knowingly collect personal information from children under 13, or equivalent minimum age depending on jurisdiction. If we learn that we have collected the personal information of a child under 13, or equivalent minimum age depending on jurisdiction, we will take steps to delete the information as soon as possible.
To provide location-based services in We Know Data products, We Know Data and our partners and licensees may collect, use, and share precise location data, including the real-time geographic location of your computer or device. This location data is collected anonymously in a form that does not personally identify you and is used by We Know Data and our partners and licensees to provide and improve location-based products and services.
Third-Party Sites and Services
We Know Data products may contain links to third-party websites, products, and services. Our products and services may also use or offer products or services from third parties. Information collected by third parties, which may include such things as location data or contact details, is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties.
Our Companywide Commitment to Your Privacy
To make sure your personal information is secure, we communicate our privacy and security guidelines to We Know Data employees and strictly enforce privacy safeguards within the company.
All such communications are examined and replies issued where appropriate as soon as possible. If you are unsatisfied with the reply received, you may refer your complaint to the relevant regulator in your jurisdiction. If you ask us, we will endeavour to provide you with information about relevant complaint avenues which may be applicable to your circumstances.
We Know Data
71-75 Shelton Street
Last edited Tuesday 24nd May.